What is the one brand you cannot live without (except Apple, Google and Ikea)?

Last week, after the latest Apple ‘Lallapalooza, juggernaut, mother of all product releases’ event for the Ipad 2, I began to think seriously about brands. I found it interesting that a brand (Apple) can command such a following for a product release. How do such brands develop such passionate followers ? Note: for the record I followed the release myself so partially this was a bit of self introspection.

I started to think about the brands that are important to me and realized the the list was quite long. I started to wonder what brands other people felt strongly about. To get a more realistic idea of what these brands could be, I conducted a very unscientific study where I surveyed  my friends on Facebook and my Twitter followers (863 as of this writing).

The question posted to Facebook and Twitter was the following:

‘What is the one brand you cannot live without (except Apple, Google and Ikea)?’

I chose to exclude certain dominating brands to get a better idea of some of the smaller brands in peoples lives.

Alphabetical result list:

Adobe
Arla
Artek
BBC
Bang & Olufsen
Carhartt
Copic
Facebook
Fender (2)
Finn.no (Norwegian marketplace)
Filippa K
Flickr (3)
G-Star
Illy
Leica
Lego (2)
Logitech
Nespresso (pod coffee)
Nikon
Northface
Norröna (outdoor equipment)
Nikon
Omega
Pampers
Paypal
Pepco (electricity)
Prophoto (photosite platform)
Wordpress
SVT (Swedish television)
Senseo (pod coffee)
Systembolaget (Swedish liquor retailer)
Tiger
Wikipedia
Windows
Vitra
Volvo

If we look at the list we can see that it covers a wide range of consumer products with a few brands were mentioned more the once. Flickr, the photo-sharing site was the brand with the most votes (3). Next on the list, with two votes, we have Lego and Fender Guitars. Lego can be explained by the large number of my friends that have children at the moment. A bit of a surprise is Fender, the guitar manufacturer. Apparently, Fender products generate a great deal of passion from it users. Pod-coffee (Nespresso and Senseo) and Public Service Television (BBC and SVT) where, as a category, also voted for more the once.

So we can say that my friends and contacts value viewing photographs on line via Flickr, playing with Legos, playing Fender guitars, drinking good pod-coffee and viewing Public Television.

Statistics:
5 responses out of 185 friends on Facebook.
9 responses from from a Twitter following of 836 persons.

  • http://www.yabookshelf.com/ Melissa Montovani

    Wish I would’ve seen your question before. I definitely would have answered either Adobe or WordPress, maybe both equally, if I had (and if I couldn’t select either Apple or Google).

  • Christopher

    Glad you enjoyed my blog and found the links interesting. Thx for visiting.