Eating Dogfood, and learning to like it.


Recently I have been eating dog food.

I found it had a frustrating first taste, but was nourishing in the end.

Let me explain.

The expression ‘Dogfood’ generally refers to a scenario when a company uses its own product. ‘Dogfooding’ is a way for a company to demonstrate confidence in its own product and from a UX perspective to test the usability of […]

By |October 18th, 2014|Uncategorized|0 Comments

What I did when I wasn’t online

For the third summer in a row I have suspended my Facebook account. At the same time I eliminated posting to Twitter, Linkedin ( Admission: I was involved in some interesting heated discussions regarding Design Unicorns ) and Instagram  ( I do have a lot of shots saved for later).

Many have asked me why I do this, and the simple […]

By |August 1st, 2014|Uncategorized|4 Comments

Building UX Culture within an Organisation

In the previous post I wrote about what Design Studio was and wasn’t.

I wrote that it was ‘Not a Verb, but a Culture’, and since then have been thinking about Culture and how to change this. Culture is a complex, and living in another culture myself then the one I was born in, has given me a great deal to […]

By |July 31st, 2014|Uncategorized|1 Comment

Design Studio after one year. What Design Studio is not.

A year has passed since I started using the Design Studio method within our company.  What started as an experiment is now an assumed part of our product development process for three products and development teams. As the use of this technique has grown, and its value recognised, I have begun to see some challenges that come with increased scale. […]

By |July 16th, 2014|Uncategorized|0 Comments

Lean UX 14 reading list

A full week since the Lean UX 14 conference and I finally have the time to reflect a bit.

It only took a few sleep-ins, Easter holiday food and some red wine for my brain to contract back to its normal state after the stretching during the conference.

All of the keynotes were excellent and I found myself making notes of some […]

By |April 21st, 2014|Uncategorized|0 Comments

Design Studio in the Wild

If I have a thousand ideas and only one turns out to be good, I am satisfied.
Alfred Nobel

A year and half ago I left the consulting world and began working at a product company.

It was an exciting move, and I was very quickly thrown into the world of software development, a world very different from the one I had left.

I […]

By |January 19th, 2014|Uncategorized|5 Comments

Swedish National Museum Experience Journey Map

Last week I met with up with my friend Kajsa Hartig that works as a Digital Navigator at Nordiska Museet in Stockholm. We had been trying to link up and visit the Swedish National Museum that is going to be remodeled and had an exhibition that highlighted a large interactive touch screen based exhibition about the remodel of the museum […]

How an MBA meets the silos challenge of UX

When I was applying to one particular job at a UX form in Stockholm the issue of my MBA came up in the interview.

‘ How is your MBA useful in the UX area ?’ they asked.

Now, I had never given this much thought and had seriously considered removing the MBA from my CV but my pride (and all the hours […]

By |May 24th, 2012|Education, User Experience|4 Comments

Jonathan Ives and Prototypes

I can’t imagine designing without making ,

I love making prototypes. We go right from idea to prototypes. I just love making objects.

Prototypes create this dramatic shift in the conversation – suddenly it becomes tangible and the silence goes away.
- Jonathan Ive

By |March 26th, 2012|Uncategorized|0 Comments

You never change things by fighting the existing reality. To change something, build a new model …

You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.
Great post The Problem With “Innovation” in which he cites the above quote from Buckminster Fuller and points out that what looks silly, superficial, inconsequential and downright distracting when they’re first proposed can “suddenly” have fundamental consequences for society […]

By |March 25th, 2012|Uncategorized|0 Comments