Eight Principles of Information Architecture

Eight Principles of Information Architecture (PDF)

Information architecture, a field in relative infancy and constantly rediscovering itself, does not yet have a well-established theory that drives the design of structures for websites. You can pick up two books on graphic design and see the same topics covered in each. Why is there no such agreement for books on information architecture? Indeed, information architecture has yet to normalize, and the constant new demands on our work make progress toward that goal challenging.

While the industry has yet to settle on a standard theory, there are a handful of principles I keep coming back to – principles that guide my design decisions but don’t dictate a particular approach.

Written by Dan Brown